Last week I visited the Datera HQ during Storage Field Day 12 in Silicon Valley. Although I already had the opportunity to learn about the Datera offering a year earlier, I was still very impressed with the speed of development by these guys. A lot is going on in our industry, and these guys seem to be on the edge of the change towards the Hybrid Cloud environments. In the next couple of blogposts, I’ll try to cover as much as I learned from this great, knowledgeable presentation we had during the 2 hours we were at the Datera HQ, starting with the Company overview given by Marc Fleischmann the CEO and founder of the company.

Marc began welcoming us (again) to the Datera HQ for an update on the Datera product offering. He started explaining that Datera is an Elastic Data Fabric providing High performance, low latency and complete automation for current as well as future workloads. The first use case for this is Elastic Block Storage (EBS what’s in a name :D) for on-premises cloud environments.

Datera Tenets: Cloud Infrastructure

Next, we jumped in to the Datera Tenets a cloud infrastructure overview. Marc explained that a lot of companies looking at cloud know about the advantages of the public clouds offerings, but are weary and careful (often due to data sovereignty and governance) to jump in to the public cloud completely. This is where Datera says it’s true power comes to play by providing the ability to create a unified Hybrid Cloud giving the Public Cloud like advantages. The Self-Tuning Invisible Data Infrastructure provides the Datera customers a simple, scalable, agile and high performant (this one is just for you @MBLeib) infrastructure. Delivering a policy-based highly automated infrastructure is where Datera wants their customers to be, and they want to help them do this through the Datera Elastic Data Fabric.

What is the Market Gap?

What we have

Marc started with an analogy to explain where we are, as well as where we are going (the promised land). The analogy Marc used to explain where a lot of the companies are these days was the industrial revolution, saying a lot of the company infrastructures these days are silos in their environments where Legacy IT may have some sort of automation but it is very limited and not at all provided “as a service”.  Also, the data gravity in legacy IT and public clouds were explained, where in Legacy IT infrastructures the data is mostly restricted to purpose build silos whereas the public clouds are like hotel California, once you’re in it is almost impossible to get out.

What we want

The Datera product is build up to be provide the tools necessary to build your IT infrastructure as a service. Meaning that Datera gives it customers the possibility to build a simple, scalable and agile environment that provides application-defined smart automation and a self-driving infrastructure. The choice a customer will have in this unified Hybrid Cloud solution provides flexibility beyond the boundaries of the customers on-premises cloud solution(s), in the end Datera wants to operate based on the intend of the applications which seems like a great solution to offer your customers. But in the end: “ Data is the foundation, and it is the hard part of cloud operations”.

The IT Infrastructure Landscape

Marc than continued with a breakdown of the IT Infrastructure Landscape dividing it in three options:

  • On-premises Enterprise (Traditional IT Silos)
  • Public Clouds (Amazon AWS, Microsoft Azure, Google Cloud Services and so on)
  • Colo and Hosting facilities

Datera claims it will bring the same simple, scalable and agile automated data infrastructure to their customers as they would get from any of the Public Cloud vendors.  The thing that is really intriguing about Datera is that they do this Software Defined (BYOH) on any X86 server where it doesn’t matter what media is in the server. During the rest of the presentation they showed the possibility to mix servers that were all flash based with hybrid ones and based intend and policy the application will pick the right node to reside on.

Like I said before, the long-term commitment of Datera is to provide its customers a mulit-cloud data fabric solution, where on-premises, Public Cloud and Colo/Hosting will be pulled together through the Datera Hybrid Control Plane.

The Storage Field Day Vimeo recording

Datera Update with CEO and Founder, Marc Fleischmann from Stephen Foskett on Vimeo.

My point of view

To be honest I was really impressed by the presentation from Marc, (as well as the other Datera presenters (but more on that later ;)) The presentation was a big step up from last year if you ask me, and the information provided was compelling. In some cases, I think some of the numbers might already be outdated, looking at other presenters during SFD12, but all in all I really believe the Datera team did an outstanding job with the Datera product.

Disclaimer: I was invited to this event by Gestalt IT and they paid for travel and accommodation, I have not been compensated for my time and I am not obliged to blog. Furthermore, the content is not reviewed, approved or published by any other person than the me, myself and I.

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